Marketing Approval of Qualtrics Surveys
All University Departments
Departments may create their own surveys utilizing Qualtrics.
Marketing will need to assist in the distribution of all electronic surveys. Please note that the Marketing Department is only responsible for the email or alternate method of communication for soliciting survey responses, and will not be proofing or editing the actual survey in any way. Our expectation is that the designated departmental leadership responsible for approving the survey via Qualtrics is taking responsibility for the quality of the survey content.
To allow for appropriate ownership of survey generation and analysis to exist in the departments without exposing Liberty to organizational risk by inadvertently decentralizing the functions of the business intelligence office in maintaining an accurate database of university constituents.
Definition of Glossary Terms
To create surveys, Departments will need to request permissions for Qualtrics from IT and register for training through the Professional Development Portal.
To request assistance with survey distribution, Departments will submit a project request via our Marketing webpage for the email, announcement slide or other project that they will be needing in order to distribute the survey. Include the link to the survey in the project request. A project coordinator will contact them within 3 business days to move their project forward.
Members of the LUO Polling Team are authorized to send survey distribution emails via Qualtrics, provided they have obtained marketing approval by emailing the survey email, including links, to MarketingApproval@Liberty.edu.