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Branding Policy

POLICY DEVELOPMENT

Policy Name:Branding Policy

Issuing Office:

Marketing

Policy Author:

Marketing Director of Photography

Contributing Offices:

    

Affected Parties:

All University Departments and General Public

Location where Existing Policy can be Viewed:

    

Complete Wording of New or Revised Policy:

All content representing the Liberty University brand must adhere to the Liberty University Brand Identity Guide which can be found here: http://www.liberty.edu/marketingdepartment/index.cfm?PID=11636 

Policy Rationale:

To ensure a consistent brand presence for Liberty University and maintain a standard of excellence in all university communication.

PROCEDURES FOR IMPLEMENTATION AND REVIEW

Policy Administrators:

Ron Kennedy

Policy Review Cycle:

As Needed


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